Amsterdam, 2012 - present
Mama Louise is specialised in placemaking. As a concept developer, facilitator, curator and energy maker, it is our strength to think in terms of possibilities, to turn the problem into something new and to revise the current dynamic. With our approach and methodology we create a revitalised energy and a spark in vacant buildings, shopping streets and places that have lost their soul.
Mama Louise has experience in setting up places in shopping streets that provide a new dynamic. Examples are:
de Stratenmakerij • tracking talent and creating a spin-off for vacancy of the street
de Wisselwinkel • kickstarter for new shop entrepreneurs
de Toko • living room restaurant with local chefs
de Grote Wisseltruck • kickstarter for new food truck entrepreneurs
Mama Louise detects talent and entrepreneurship, adds creative value and ensures media reach. This creates a special place in the street, which also functions as a flywheel for other vacant buildings. There is process-oriented and very close cooperation with its local parties and local entrepreneurs.
"We love you doing what you love! – Jane Jacobs".
Mira ter Braak is co-founder of the Mama Louise Foundation. She applies her experiences and knowledge from Buro Mos as art director and concept developer. For example, in cooperation with the parties involved, every concept, project or store is carefully considered and advised on the visual and spatial experience. This input is used to develop a spatial design for the entire area, the physical location or store. Parallel to these processes, we work together with branding experts on an identity, so that a customized branding is developed in line with the story and experience.
"Our motivation to start Mama Louise came from the joy we felt in helping people realize their dreams. Recovering their self-esteem and trust that creates a sparkle in their eyes".
More info about Mama Louise's method.
Photography
Hans Aarsman